PhilSTAR TV website celebrates lifestyles

Micah Levin Isla - The Philippine Star

MANILA, Philippines – In 2014, The Philippine STAR  embarked on a new path to conquer unchartered territory no other print title had ever set foot in before – television.

After almost three decades of leading the print media industry, The STAR knew it was about time for a grander venture, thus, the birth of PhilStar TV. And it was only a matter of time before the paper breathed new life into its well-loved sections.

Amid the noise of doubters and hurdles the new platform had to overcome, PhilSTAR TV now has four ongoing lifestyle shows  — Modern Living TV (MLTV), Wheels, Single/Single and Let’s Eat.

MLTV is on its fifth season, Wheels  on its third, while the other two are set for another run.

On the horizon are three more exciting programs: Trippies, At Home With Lucy and The Business Life.

Though the visionaries at The STAR always believed that the paper’s content is destined to fly and land on several platforms, the move seemed larger than life in the beginning. The success that PhilStar TV is currently enjoying is the result of hard work, courage and confidence – the journey from print to television was definitely not a walk in the park.

“We encountered a lot of challenges, and the biggest one has something to do with finances, of course. During the conceptualization stage of the project, we realized that a huge investment was at stake and we had to make sure that this foray into TV would yield a convincing ROI. Thankfully, the whole team came up with a brilliant print and TV positioning for our shows and we have successfully gained a bigger audience that has translated to bigger profit,” said The STAR’s SVP for sales and marketing Lucien Dy Tioco.

PhilStar TV, more than just a new project, is more importantly a solid statement: The Philippine STAR is now everywhere – print, mobile, digital, social media, outdoor and now, television. It is the paper’s way of showing how it remains unfazed despite the incessant threats of the ever-evolving media landscape. The STAR embraces change, it sees obstacles as opportunities to reach a wider audience and create more value for advertisers.

“Crossing borders means gaining more audiences. In the case of PhilStar TV, I am very happy to say that we have strengthened our ABC1 appeal by having attracted a younger set that’s outside of The STAR’s core readers. Advertisers have warmly received our foray into TV; for print, we have given them their money’s worth by exploding their campaigns through a multi-channel approach, while we have also started attracting non-print users who are thirsting for credible content,” shared Dy Tioco.

Starting May 1st, viewers will be able to catch up on their favorite PhilStar TV shows on philstartv.com. Every episode, every segment will be housed on the user-friendly website.

From a possibility to a profitable reality, PhilStar TV is now a growing force to reckon with.

“I think what viewers can look forward to is our shows becoming more engaging, which makes way for more interactions with like-minded people. With The STAR’s print, TV and digital properties, our readers will be encouraged to speak their minds on different issues that our shows tackle – living spaces, cars, financial literacy, health, dining, motherhood and a lot more. With our expanded roster of platforms, we will build and foster new and progressive communities,” Dy Tioco proudly concluded.


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