Celebrities’ pre-loved items online via ABS-CBN Store

Thinking of a truly unique and personal gift to surprise your loved ones on any occasion this year? Kapamilya shoppers here and abroad can now check ABS-CBN product offerings in just a few clicks by visiting the official online portal of the ABS-CBN Store — www.ABS-CBNstore.com.

“ABS-CBNstore.com has become a new way to connect with our viewers. We serve as a link between the customers and our shows and stars,” said Happy Lacson-Mabulay, head of ABS-CBN Retail.

ABS-CBNstore.com is a one-stop-shop for everything Kapamilya. Shoppers can browse through the website anytime and anywhere and choose from the extensive catalog of premium merchandise and collectible items, including hundreds of products featuring their favorite Kapamilya stars, shows and movies.

ABS-CBNstore.com was launched in May 2014 with the mission to be of service to Kapamilya fans and shoppers alike by providing them a convenient and enjoyable online shopping experience.

One of the popular items is the Daniel Padilla pair of headphones, which comes in classy designs and is priced reasonably at P350 and P500.

“When we introduced the headphones, they got sold out after two days,” said Happy.

Pia de Leon, marketing officer for ABS-CBN Licensing, shared that clients are not limited to Filipinos, but also foreigners who follow ABS-CBN shows in their countries.

“We have customers in Vancouver who order Daniel Padilla T-shirts and Malaysian fans of Be Careful With My Heart who order Be Careful shirts and DVDs,” she said.

Apart from selling official ABS-CBN merchandise, Happy said that the online store also carries exclusive pre-loved items of ABS-CBN celebrities from their personal collections.

Participating celebrities include the likes of Kris Aquino, Daniel Padilla, Pokwang, Enchong Dee and Denise Laurel, and even ABS-CBN president and CEO Charo Santos-Concio.

Also among the top-selling items on the site are Kapamilya Thank You shirts, as seen on the 2014 ABS-CBN Christmas Station ID, and the exclusive merchandise of Kris TV, The Voice, The Legal Wife and She’s Dating The Gangster.

The user-friendly site may be browsed in two easy ways — by product or by name of their selected TV program, project or celebrity.

By choosing product category, shoppers will be led to sections for adult and kids apparel, novelty items, jewelry, props and wardrobe, CDs, DVDs, magazines and fitness items.

Alternatively, shoppers can simply type the name of the program, campaign, or celebrity they are looking for, and the site will display all the products available under it.

Shoppers can pay online and the items are delivered to their doorsteps.

Visit the ABS-CBNstore.com to check the latest promos and product offerings. International shipping and various modes of payment are accepted. For more update on new and exciting products, follow the store’s official social media accounts at Facebook.com/TheABSCBNStore, Twitter.com/ABSCBNStore and Instagram.com/ABSCBNStore.