Platform Show at SM Aura
Rosalinda L. Orosa (The Philippine Star) - November 21, 2013 - 12:00am

MANILA, Philippines - Platform Show III: The Next Movement is set for Nov. 23 at the Samsung Hall in SM Aura Premier. A convergence of urban culture, Platform Show celebrates local talent with a set of curated independent fashion and lifestyle brands, back-to-back sets from Manila’s most in-demand DJs and a display of art installations from some of Manila’s most thought-provoking artists.

From its humble beginnings in Ronac Art Center, Platform Show is now bigger and better with its move to Samsung Hall and now, a partnership with world-renowned brand, Vidal Sassoon.

Vidal Sassoon, aside from Sassooning select influencers, will also be opening up the chair for guests to have a preview of the Vidal Sassoon experience and everybody is invited to #GetSassooned at the show.

While the goal of Platform Show is to lend a helping hand to local talents, hone them and provide an avenue for them to shine, one of its goals for this specific run is to help the victims of Typhoon Yolanda. Platform Show is partnering up with Change Clothes, a foundation that focuses on fashion and translating that to aid. The Change Clothes booth will serve as a selling booth where all proceeds from the sale of pre-loved items go to the victims and will also serve as a drop-off point for donations. The independent brands are also encouraged to come up with their own Yolanda efforts.

Of course, the guests have as much draw as the Platform elements as Manila’s who’s who and most photographable mingle and scoop up unique finds.

Entrance is free.

Platform Show III: The Next Movement is presented by Platform 360; Powered by Fox, Star World and Vidal Sassoon, in cooperation with SM Aura Premier, Watson’s, Co.Lab Xchange and Licor 43, and in partnership with Change Clothes.

Official media partners are Urban MYX, Klite, PlayFM, Wave 89.1, Chalk, Clavel, Slam, Status, Bloggers United, Stylebible.ph and Wheninmanila.com

AURA PREMIER BLOGGERS UNITED CHANGE CLOTHES LAB XCHANGE AND LICOR NEXT MOVEMENT PLATFORM PLATFORM SHOW RONAC ART CENTER SAMSUNG HALL SHOW VIDAL SASSOON
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