Chicser: More than just a YouTube sensation

Remy Umerez - The Philippine Star

MANILA, Philippines - Thanks to the popularity of the YouTube channel and other social networking sites, one can achieve success beyond one’s wildest dreams.

A case in point is the awesome feedback the song-and-dance group called Chicser has been getting since it started posting its videos two years ago. To date, Chicser has garnered a total of more than a million subscribers. What an amazing feat for the boy group which has yet to be seen on national television or employ the services of media practitioners. Only when its video posts went viral did the media gatekeepers show huge interest in the group.

The hotness of the group did not escape the attention of the management of the biggest chain of malls in the country that immediately offered it to do a series of mall tours in all its branches in the country. It witnessed how the Chicser boys wowed hundreds of screaming fans with their dance moves.

GMA 7’s Party Pilipinas took the cue after Chicser got featured in Kapuso Mo, Jessica Soho early this year.

The members of Chicser are: Ullyses Webb Basa, the choreographer; Biboy Cabingon also known as the human beat box; brothers Oliver and Owy Posadas; Clarence Villafuerte, the joker in the group; and Ranz Kyle Ongsee, who is responsible in posting the group’s video performances on the official Chicser YouTube channel.

They all met in high school where they became members of Server Crew, a dance troupe. Chicser got the three letters of its name from an all-girl dance group from a sister school called Chillis, and then added “cer” or â€œser” from the word dancer.

Chicser was officially formed in September 2010. A year later, a video of the group’s version of Teach Me How to Dougie was uploaded on YouTube.

Boss Vic del Rosario of Viva Group of Companies signed up the boys for a recording contract and offered them a co-management deal. “The next generation stars,” is how the producer with the Midas touch calls them.

Chicser’s self-titled album features upbeat tunes — a reflection of the members’ youthful energy. Its music echoes with sweet messages dedicated to hordes of fans. The first track, Hello, I Love You, is rich on witty remarks or “hirit” in Pinoy lingo. A lyric line goes, “Hello Tina, may TINAtago akong pagtingin...Hello Dina, DINA kaya pang palampasin, pagka’t MINAmahal kita.”

The second cut Meant For You is about a guy who’s hoping that the girl of his dreams will realize that he is the one for her.

Poised to be a fan-favorite is When You Dance, which contains words of endearment that the members have for their fans.

The album comes in two designs — one showing the boys in colorful get-ups and the other wherein they’re dressed in black-and-white attire.

Theirs is a solid bonding or brotherhood where honesty is the rule. They try to inspire each other with their individual strengths.

Chicser’s fan sites are increasing in number by the day.

Aside from the album launch, a major show is in the offing and a big-budget endorsement for a telephone company is already airing.

The Chicser boys have proven themselves as a local phenomenon worthy of the adulation of the public.

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