Batibot still most preferred show

MANILA, Philippines - TV5’s Batibot underscores its strong connection among modern-day kids audience as it continues to topple competition since it debuted last Nov. 27. Citing data from Nielsen Media Research, Batibot performed strongly last March 5 in Mega Manila with 30.4 percent audience share among all people as compared to competitors. Throughout its 15-week run on TV, the all-new Batibot also proves to be the most preferred show among kids aged two to 12 in Mega Manila during its timeslot (Saturday at 8:30 a.m. to 9 a.m.) with an average audience share of 31.5 percent audience share, leaving its rival programs far behind: GMA 7’s 22.8 percent audience share and ABS-CBN’s 21.1 percent audience share. This is according to Nielsen Media Research data from Nov. 27 to March 5.

A decade after fruitful 18-year run on Philippine TV, the record holder as the most awarded and longest-running Filipino-produced children’s show made a very impressive comeback late last year; capturing about a third of total viewers with 34 percent audience share on its pilot episode, more than double than that of ABS-CBN and GMA with both generating only less than a fifth each (17.6 percent and 16.6 percent audience shares, respectively). “The figures speak for what kind of programs kids of today wanted and, at the same time, needed. Our stronghold among the young audience continues to drive us to offer better and relevant kids’ shows — case in point the return of Batibot,” said Trina Ching, TV5 program manager.