MANILA, Philippines - An endorser is only as good as the number of people he attracts to patronize his product. Judging by the sheer volume of diners who come in droves to Mang Inasal’s more than 200 branches, Mark Bautista is passing the test with flying colors.
People from all walks of life go to Mang Inasal nearest them to sample its authentic Ilonggo cuisine any time they want to. Call center agents and you can have their affordable dishes at the newly-opened Jupiter branch ready to serve them 24/7.
The homesick Ilonggo miles away from home can again enjoy his comfort food like the inasal, barquillos, molo soup and others by visiting any of the branches nationwide. He can even enjoy unlimited rice along the way. Viva boss Vic del Rosario, who owns a franchise, is happy at the results. Thus, he plans to put up another franchise in Trinoma next month. Edgar “Injap” Sia II, the man behind Mang Inasal is solidly behind del Rosario. In fact, the Iloilo-born Sia plans to have a total of 300 branches by this year. It means adding 100 more branches to the existing ones.