In 1986, when beauty and wellness industry was not into the big time, Annie Young got the encouragement of kins and pals who were all praises, gushing and more than elated on the beauty and care services she offered in Cebu. The countless encouragements were solid basis to put up her first beauty and health care center in Baseline, named after her.
A native of Taiwan, Annie Young started to make waves in Cebu by initially offering facial care, slimming and aesthetic tattoo services. Referrals were Annie’s advertising tools that led her to business prominence. Socialites and celebrities suddenly trooped to her beauty and health center seeking beauty regimens and acquiring beauty treatments – all hungry for a confident and quality lifestyle.
Annie’s client base increased, thus requiring the business to expand. In 1996, they opened their first mall outlet in Ayala Center Cebu. Annie’s has carved a market niche – women who long for beauty enhancement, and a long and healthy life. Through high quality services, Annie’s has gained the trust of a prestigious hotel – Cebu City Marriott Hotel – a solid proof that Annie’s services are highly acclaimed. They have drawn public interest so that they opened their second mall outlet in SM City Cebu.
Later on, Annie’s added more services to respond to the call of times: spa services, eyelash extension, cellulite massage, bust firming, severe acne and scar treatment, anti-aging treatment, ear candling, foot reflexology, among many others.
With six outlets to boot (two in metro Cebu and four in mega Manila), Annie Young deserves the credit. Beauty enhancement became her turf after rigid trainings and education in Taiwan and France at the Forum International de Maquillage D’ Esthetique, thus gaining expertise after more than two decades of exposure. She has mastered the craft of aesthetics tattooing especially doing tattoo repair cases that is hardly offered in Cebu. Her business principle? Credibility. High standards services and treatments coupled with sincerity and honesty have made up a good success formula of Annie’s. One perfect example with how honest and sincere the staff is – they immediately inform the client on the eyebrow shape fit for her. Before they go on with the eyebrow tattoo, Annie Young shows the client a preview of what the client’s eyebrows will look like after the operation. This practice is hardly done in other beauty centers wherein they automatically do the tattooing before “drawing” the preview eyebrow shape suited for the customer. It can result in defective tattoos and customer dissatisfaction. Good thing Annie’s specializes in correction of defective tattoos! Tough procedure to go through that only the hands of an expert can perfectly perform.
Moreover, Annie’s Beauty and Health Spa offers a massage technique that is first in the Philippines. This is applied in their Oriental Therapeutic Body Massage, a shiatsu dry massage. Annie Young advices that taking care of the skin should start at an early age; prevention is the optimum requirement. Taiwan and France-based exclusive skin care products, Elan and Fractal, respectively, are readily available. Annie Young assures high quality, with no side effects due to 100 percent natural herb system and reasonably priced. Annie’s gives free consultation on skin care and slimming.
Therefore, Annie Young can be considered one of Cebu’s forerunners in the field of beauty enhancement, setting standards in the wellness industry. At present, Annie Young is slowly passing on the baton to her two daughters Shirley and Letty, immersing them to the store operations, specially with regards to aesthetics. These two ladies will carry on the legacy their mom Annie sweated off through the years.
