MANILA, Philippines — The Globe Group and ABS-CBN will start airing next week the country’s first multiscreen and real-time interactive TV channel called PIE (Pinoy Interactive Entertainment).
Globe and ABS-CBN said the channel would give the traditional viewing experience a digital upgrade starting May 23.
It will be accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station BEAM.
Cory Vidanes, ABS-CBN chief operating officer of broadcast, said PIE would introduce a new kind of viewing experience that combines the strengths of content and technology.
She said the shows airing on the channel are targeted for the young and young-at-heart.
“We made our programs interactive so viewers can participate through TV and mobile devices because we believe that they are integral slices of the PIE. Get ready for 21 hours of fun game shows, talent and variety programs, series, and talk shows every day in this new entertainment channel,” Vidanes said.
To celebrate its launch, PIE is giving away P10 million in cash prizes to viewers for three months, starting from its launch date.
“Filipinos long for collective fun, and PIE hopes to fill that gap,” KROMA Entertainment chief executive officer Ian Monsod said.
KROMA is an entertainment company owned by 917Ventures Retirement Fund and backed by the digital ecosystem of the Globe group of companies.
On PIE, those who watch become not just viewers but a well-engaged community that plays an active role in storytelling, game shows, and talk shows. Whether on their TV sets, laptops, desktops, or mobile devices, PIE is accessible to Filipinos who want to try a new way to consume—and play with—the shows they love,” Monsod said.