MANILA, Philippines — Grab, the leading super app in Southeast Asia, is expanding its online food delivery service in the country as it adds Iloilo to its nationwide network.
GrabFood’s expansion to Iloilo is seen to promote the city’s culinary tourism and bring more livelihood opportunities for its residents through delivery partners.
“As we expand GrabFood’s operations in the Philippines, we recognize that our job doesn’t end after delivering a meal to our consumers. We are inspired by our deeper goal of delivering positive impact into the lives of our partners and the people who take pride in the development of their city,” GrabFood Philippines head EJ Dela Vega said.
With GrabFood, Dela Vega said the best of Iloilo cuisine would become easily accessible to both locals and tourists.
Grab introduced GrabTaxi in Iloilo City in 2015 and has since become a reliable transportation option.
As a super app, Grab hopes to introduce more daily services to the Ilonggos outside of transport and food delivery.
GrabFood is now in 37 cities in the Philippines and it intends to continue expanding to enable more income-generating opportunities for merchants and delivery-partners.
Dela Vega said earlier that GrabFood plans to expand to at least 10 more new cities this year.
GrabFood was officially launched in November 2018. Today, it has the widest selection of restaurants and largest operational footprint in the country.