MANILA, Philippines - Homegrown fastfood chain Binalot Fiesta Foods Inc. is continuing with its expansion locally and abroad as it seeks to open three new branches within the second quarter.
The 20-year old quick-service restaurant said it will open next month a branch at the NAIA Terminal 3 to cater to the needs of departing and arriving passengers.
“Tourists who wish to eat Pinoy favorites will be able to complete their Philippine food experience before returning to their home countries,” Binalot said.
The firm said while growth continues locally because of the strong local economy and the opening of many commercial centers, Binalot also sees the same growth in its foreign franchise in the Middle East.
Binalot said it will open branches in Abu Dhabi and Sharjah within the second quarter through its franchisee in the UAE, the Al Ahli Group.
“As more OFWs live and work in the Middle East, Binalot will soon open in Abu Dhabi and Sharjah, two more emirate branches after the successful opening of Little Manila in Dubai. Now on its second year, Binalot Dubai has become the favorite destination not just of Filipinos but tourists too,” it said.
Binalot’s upcoming Abu Dhabi branch will be situated in Little Manila, a Filipino-themed restaurant featuring a 5,350-square foot dining area.
Binalot Sharjah, meanwhile, will be located in a 12,000-square foot area with several meeting rooms. The firm said the Sharjah branch is designed to cater to family and corporate events.
“Binalot will be following the Filipino community around the world as it promotes Filipino family values of dining together even in these busy times when all time left for get-togethers will be over food,” it said.