Cebu Marriott Hotel rebranding as Seda

MANILA, Philippines — AyalaLand Hotels and Resorts Corp. is rebranding its Cebu City Marriott Hotel under its own hospitality brand Seda.

 Officials said yesterday AHRC’s contract with Marriott International Hotels to manage Cebu City Marriott Hotel would end this year.

AHRC president and CEO Al Legaspi lauded Cebu City Marriott’s consistent performance over the past 20 years and for spurring the growth of the Cebu Business Park and the rest of the city as a global business center.

“Seda in Cebu Business Park will be our biggest hotel in the Visayas which is but fitting given Cebu City’s transformation as a global business center,” Legaspi said.

“Seda, which now has 1,255 rooms throughout the country, is ready to fill the needs of Cebu Business Park locators and visitors,” he added.

Aside from the rebranded Marriott hotel, AHRC is also constructing another Seda hotel inside the popular Cebu IT Park. It will be the first Seda hotel and serviced apartment complex outside of Metro Manila. The Cebu IT Park property is set to be competed in 2019

Both hotels will uphold the Seda brand pillars of a strategic location close to shops and restaurants within a vibrant Ayala Land mixed-use development combined with service at par with global standards that draws from innate Filipino hospitality, officials said.

 The Ayala Group launched Seda in 2012 and has since grown the brand nationwide.

Aside from Bonifacio Global City, it also has properties in Cagayan de Oro City, Davao City, Iloilo City, Nuvali in Laguna, and Quezon City, where it recently opened the biggest hotel in the city with 438 rooms, a ballroom and presidential suite.

The Ayala Group said the Seda  brand calls for an aggressive expansion program that will double the current room inventory in the next two years.