Freeman Cebu Business

Casio opens biggest concept store in Cebu

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  Japanese watch brand, Casio opened its first and biggest concept store in Cebu  part of Newtrends International Corporation’s aggressive expansion program.

Located at SM Seaside Cebu, the opening of the experiential shopping watch store signifies the company’s confidence of the thriving brick-and-mortar retail business, despite the popularity of online or digital shopping.

“We are excited to bring the first and biggest Casio store in Cebu. Our Casio store in SM Seaside City promises to offer timepieces that cater to a wide range of budget, style preferences, and lifestyles,” said  Paulo Santos, Marketing Director of Newtrends International Corporation.

Situated at the upper ground floor, mountain wing of SM Seaside, the newly opened store boasts a modern interior that reflects the global brand’s reputation for creating quality, innovative, and design-driven products, and timepieces that suit different functions to satisfy and sustain their appeal to entirely different sectors of the market.

The company that operates Casio watch stores in the Philippines, Newtrends International Corporation’s is on its aggressive expansion program as it hopes to open more Casio mono brand stores nationwide in the near future.

With the growing demand for fast-moving consumer goods, the powerhouse distribution company aims to deepen its connection with Filipinos by providing access to affordable and quality watches, starting with the well-loved Casio brand.

Showcasing an exciting lineup of G-Shock, Baby-G, and the general Casio line, the new store targets the fashion-forward young market that values affordable yet stylish and functional timepieces to match their dynamic lifestyle.

Dubbed as the “pride of Japanese watch,” Casio has been true to its Japanese roots with a 50-year legacy in watchmaking that has allowed the brand to cement its reputation for creating watches with multifunctional qualities and characteristics.

In addition to the newly launched store in SM Seaside Cebu, Casio watches are available online through Watch Republic shops and leading department stores nationwide.

Founded in 1946, Japanese-owned Casio started manufacturing various electronic devices including digital calculators, cameras, and even musical instruments. But it wasn’t until the 80s and 90s that Casio started commercially producing wristwatches that have slowly gained global popularity for their distinct vintage style that perfectly combines with modern technology.

In 1983, Casio’s iconic G-Shock series debuted and became one of the most popular watches of all time due to its incredible durability.


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