Metrobank depicts experiential banking through new campaign
Ehda M. Dagooc (The Freeman) - August 14, 2019 - 12:00am

CEBU, Philippines — The country’s top universal bank, Metropolitan Bank & Trust Co. (Metrobank) is extending its hands further to connect with the growing number of depositors with the introduction of “Meaningful Banking” campaign.

Metrobank recently launched the campaign in Cebu advancing its promise “You’re in Good Hands”, amid the tight industry competition.

“In this day and age, we see a lot of developments as our customers continue to evolve. Thus, to keep our promise of keeping them in good hands, the bank must evolve as well,” said Metrobank president Fabian Dee, in a speech delivered by Dennis Lawrence Lu, head of the bank’s Visayas Area 3.

According to Dee the “Meaningful Banking” campaign is the start of the bank’s next stage of transformation journey.

“Meaningful Banking is our re-commitment to put the customer at the heart of everything we do, to listen and understand them as we strive to move change and grow together with our customers,” added Dee.

The Ty-led banking company is going to pamper its clients with experiential banking set-up in all its branches.

It is also going to introduce a new communication campaign featuring its new Metrobank signature frame that serves as a visual focal point highlighting its customers’ meaningful stories.

Metrobank is also poised to provide new and more relevant products and services that will help fulfill customers’ purpose and dreams. Which means, the bank is going beyond building just a business, but aims to make a real difference in Filipinos’ lives, “redefining banking that is made truly meaningful.”

“Meaningful Banking is Metrobank’s north star as we start on a transformation journey,” said Dee.

“Even if we are not yet able to serve them perfectly now, we commit to continuously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.”

Moreover, the bank said it will highlight its 13,000 Metrobank employees as the bank’s ambassadors to deliver this new campaign promise.

“For all Metrobankers, it is not just about doing daily tasks but fulfilling the bank’s purpose by living our core values daily: passion for results, integrity, teamwork, customer service and heart for the community,” Dee said.

Metrobank’s net profit rose 21 percent in 2018, buoyed by the healthy expansion in loans.

The bank booked a net profit of P22 billion in 2018, up from the P18.2 billion a year earlier. Profits grew due to the expansion of its loan book and as growth in margins, service charges and fees and commissions, while costs were kept under control. (FREEMAN)

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