Kopiko launches new variant, reveals four celebrity endorsers

CEBU, Philippines - Filipinos will have another Kopiko coffee to enjoy.

Launched on  July 22 at Makati Shangri-La is the latest addition to Kopiko’s instant coffee mix brands, the creamylicious new “Kopiko Café Blanca”.

Derived from the Spanish word ‘blanca’ meaning ‘white’, Kopiko Café Blanca is Kopiko’s version of creamy coffee brought to the next level: a tempting aroma, silky smooth feel, and luscious creamy goodness, all distinctly blended the Kopiko way.

Michael F. Tandas, Marketing Manager of Kopiko in the Philippines, said, “We believe creamy coffee lovers deserve a different level of taste experience, through Kopiko Café Blanca, an ordinary coffee time is transformed into a truly creamylicious moment with its extra-creamy special taste made for discerning consumers”. 

The exclusive media launch also featured the showing of its new TVC and introduction of its four  brand ambassadors: Aljur Abrenica, Iya Villania, Christian Bautista, and Marian Rivera. The brand ambassadors revealed their secrets on why they chose Kopiko Café Blanca as their choice of creamy coffee.

Marian Rivera shared, “I have tried a lot of instant coffee variants in the market, Kopiko Café Blanca’s delicious creamy blend is outstanding and amazing! I am sure, you will love it!”

The exclusive media event was graced by executives from PT Torabika Eka Semesta, makers of Kopiko, led by its Group Country Head for Philippines & Indian Sub-Continent, Mr. Mulyono Nurlimo, who shared the rich history and vision of the company for the Philippine market.

“PT Torabika started developing the market in the Philippines since 1994 and in 2006, it marked an aggressive and successful product launches starting with Kopiko Astig 3inOne Black Coffee. In 2009, it launched Kopiko Brown Coffee, in the succeeding years, Kopiko Kopiccino and Kopiko L.A. Coffee followed. PT Torabika also has its nutritious healthy food range such as Energen Cereals and Energen Go Fruit Instant Oats and its confectionery brands like Beng Beng chocolates, Fres Mint Candy and Kopiko Coffee Candy.” 

Nurlimo added that PT Torabika is committed in serving quality-tasty food products at an affordable price for Filipino Consumers. 

Kopiko Café Blanca is now available in leading supermarkets, groceries and sari-sari stores nationwide for only PhP6 per 30-gram sachet. (FREEMAN)