ROI

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                    [ArticleID] => 2236237
                    [Title] => ‘All returned, no re-investment’
                    [Summary] => Many experts and business owners know that in order for companies or businesses to grow, the two important points are to have ROI or Return On Investment and to re-invest a reasonable portion of profits back into the business. The latter is very important for continuity and expansion.
                    [DatePublished] => 2023-01-09 00:00:00
                    [ColumnID] => 133943
                    [Focus] => 1
                    [AuthorID] => 1804831
                    [AuthorName] => Cito Beltran
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 2203154
                    [Title] => Feed ourselves first
                    [Summary] => One of the most over-used but under achieved concept in the last six months has been Food Security. 
                    [DatePublished] => 2022-08-17 00:00:00
                    [ColumnID] => 133943
                    [Focus] => 1
                    [AuthorID] => 1804831
                    [AuthorName] => Cito Beltran
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 802537
                    [Title] => ZenithOptimedia Group Launches New Global Positioning
                    [Summary] => 
The world’s fastest growing media agency network unveils global rebrand to reflect new positioning

                    [DatePublished] => 2012-04-30 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
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                    [ArticleID] => 800107
                    [Title] => ZenithOptimedia Group launches new global positioning
                    [Summary] => 
ZenithOptimedia Group, one of the world’s leading global media agency networks, today launches a new global strategic positioning, “Live ROI.”
                    [DatePublished] => 2012-04-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
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            [4] => Array
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                    [ArticleID] => 474467
                    [Title] => Marketing execs to boost ROI despite economic slowdown
                    [Summary] => 
MANILA, Philippines – Top marketing executives from various multinational companies have recently gathered to discuss how media can help maximize the return of investment (ROI) in a recession environment.
                    [DatePublished] => 2009-06-05 19:37:45
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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            [5] => Array
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                    [ArticleID] => 253063
                    [Title] => Maximizing IT for long-term financial rewards
                    [Summary] => A large majority of businesses have surprisingly unsophisticated ideas about return on investment (ROI). Many say they "just know" when technology offers good returns because "we get that job done much faster now." This is potentially a flawed approach.


                    [DatePublished] => 2004-06-08 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1516290
                    [AuthorName] => Michael Harrison
                    [SectionName] => Banking
                    [SectionUrl] => banking
                    [URL] => 
                )

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abtest

‘All returned, no re-investment’

By CTALK | By Cito Beltran | January 9, 2023 - 12:00am

Many experts and business owners know that in order for companies or businesses to grow, the two important points are to have ROI or Return On Investment and to re-invest a reasonable portion of profits back into...

Opinion

Feed ourselves first

By CTALK | By Cito Beltran | August 17, 2022 - 12:00am

One of the most over-used but under achieved concept in the last six months has been Food Security.

Opinion

ZenithOptimedia Group Launches New Global Positioning

April 30, 2012 - 12:00am

The world’s fastest growing media agency network unveils global rebrand to reflect new positioning

Business

ZenithOptimedia Group launches new global positioning

April 25, 2012 - 12:00am

ZenithOptimedia Group, one of the world’s leading global media agency networks, today launches a new global strategic positioning, “Live ROI.”

Headlines

Marketing execs to boost ROI despite economic slowdown

June 5, 2009 - 7:37pm

MANILA, Philippines – Top marketing executives from various multinational companies have recently gathered to discuss how media can help maximize the return of investment (ROI) in a recession environment.

Lifestyle Business

Maximizing IT for long-term financial rewards

By Michael Harrison | June 8, 2004 - 12:00am

A large majority of businesses have surprisingly unsophisticated ideas about return on investment (ROI). Many say they "just know" when technology offers good returns because "we get that job done...

Banking