LOWE WORLDWIDE

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                    [ArticleID] => 281472
                    [Title] => The 7 faces of the Filipino consumer
                    [Summary] => On the one hand, Lumen and her wais family (which includes her energetic mother-in-law) are the well-loved characters  of one of the longest running advertising story lines for a detergent brand. On the other hand, they form one of the seven representative consumer segments, aged 13 to 50 from classes A to E, recently identified by the detergent brand’s advertising agency, Lowe Manila


                    [DatePublished] => 2005-06-13 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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The 7 faces of the Filipino consumer

By Rose G. De La Cruz | June 13, 2005 - 12:00am

On the one hand, Lumen and her wais family (which includes her energetic mother-in-law) are the well-loved characters of one of the longest running advertising story lines for a detergent brand. On the other hand,...

Business As Usual