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Rose G. De La Cruz
Rose G. De La Cruz
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Insurance returns higher than banks’ savings accounts
by Rose G. De La Cruz - September 24, 2007 - 12:00am
Butterfly wishes
by Rose G. De La Cruz - August 22, 2005 - 12:00am
The practice of releasing butterflies during weddings is a relatively new one in the Philippines, which, like its Asian neighbors, traditionally associate butterflies with the spirit and the moment of death. ...
A short cut to the scents business
by Rose G. De La Cruz - August 15, 2005 - 12:00am
It seemed like a logical move for Swiss Fragrances, Inc., an importer and supplier of imported fragrances for 20 years, to go into the franchising of kiosks that sell fragrances in smaller sizes. The kiosks are...
Pieces of silver
by Rose G. De La Cruz - August 8, 2005 - 12:00am
When Asuncion Maria Syquia de Faustmann parted ways with her partner in the silver jewelry export business, she put up Michelis Gifts & Jewellery, which is both the company and the brand name. "A strong...
A KISS away
by Rose G. De La Cruz - August 1, 2005 - 12:00am
Larry Lagdameo used to work for only two hours a day. At the end of those two hours, selling fish balls in a Diliman location, he had P2,000 in his pocket. Today, Lagdameo is a director of KISS King of Balls, Inc.,...
So much sweeter
by Rose G. De La Cruz - July 25, 2005 - 12:00am
Vases topped with suckers in different shapes and colors are displayed side by side with gummy candies and chocolates. "The candy bouquet is one of several gift ideas that we are pushing. We are targeting...
Ice cream plus
by Rose G. De La Cruz - July 18, 2005 - 12:00am
Milkin Corp. is in the middle of its 10-year business plan. Phase one involved building brand awareness and customer loyalty for the Fiorgelato brand of ice cream. Phase two will involve going overseas, specifically...
Raising the bar
by Rose G. De La Cruz - July 4, 2005 - 12:00am
By Ayala Land, Inc. standards, bringing its first leisure community, Anvaya Cove, to market has been fast-paced, indeed. It took two years of scouting around provinces south of Metro Manila before the company settled...
Picture pretty
by Rose G. De La Cruz - June 27, 2005 - 12:00am
It takes imagination coupled with hard-nosed business sense to locate a retail business dependent on walk-in clients on the 11th floor of an office building along Ayala Ave. And these were exactly what North Citrus,...
On display
by Rose G. De La Cruz - June 20, 2005 - 12:00am
A fondness for color inspired Kristine Neri and best friend/classmate Jennifer de Dios to name their furniture factory, Olive Circle Manufacturing, and their furniture showroom, Indigo, Inc. "As interior designers,...
The 7 faces of the Filipino consumer
by Rose G. De La Cruz - June 13, 2005 - 12:00am
On the one hand, Lumen and her wais family (which includes her energetic mother-in-law) are the well-loved characters of one of the longest running advertising story lines for a detergent brand. On the other hand,...
New focus
by Rose G. De La Cruz - June 6, 2005 - 12:00am
Since it closed its 40-year-old factory in Las Piñas in November 2004, American Standard Phils. has reinvented itself into a distribution company eyeing the high-end market. "What the plant was producing...
How to enter the US, EU markets
by Rose G. De La Cruz - May 23, 2005 - 12:00am
Less than 2% of food entering the United States actually get into the market. Most imports are either detained for a certain period; denied entry (and must be exported to any country willing to accept them or shipped...
An MBA program for coop managers
by Rose G. De La Cruz - May 16, 2005 - 12:00am
At first blush, a two-year-MBA program for cooperative managers is a strange course offering for the 40-year-old Ateneo Graduate School of Business, a member of the Ateneo System that is better known for educating...
Why Filipino IT engineers are losing out to the Chinese
by Rose G. De La Cruz - April 4, 2005 - 12:00am
It all boils down to numbers. "Japanese IT vendors are looking for IT experts from mainland China because they are cheaper and they come in the numbers that Japanese vendors need at any given time," said...
Profitable niche market
by Rose G. De La Cruz - March 14, 2005 - 12:00am
While the country has focused on call centers, the software development industry has been quietly growing by 16% in the last two years.
A new use for guava leaves
by Rose G. De La Cruz - December 20, 2004 - 12:00am
By any standard, Jondra Green Leaf Manufacturing is a pretty small operation. Its factory is the home of Cecilio Vicente Gallo and his wife, Imelda Blanco-Gallo. It has a one-man production team, Gallo, and a one-woman...
Filipino yogurt, Japanese technology
by Rose G. De La Cruz - September 13, 2004 - 12:00am
When Japan-based Chichiyasu Dairy Co. research and development manager Kotaro Yodoe visited the National Dairy Authority office last May 26, he was offered a bottle of pineapple-flavored yogurt to drink. "Very...
Grand wedding
by Rose G. De La Cruz - August 30, 2004 - 12:00am
Themes & Motifs was set up after the second wedding anniversary of Michael and Sharon Fabian. "At that time, I wanted to spend more time with my first-born but still keep busy. I decided to combine my...
Getting around family
by Rose G. De La Cruz - August 23, 2004 - 12:00am
Despite its family tree, Advanced Telecommunications Inc. has been able to do business with telecommunications companies other than Bayan Telecommunications
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