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                    [ArticleID] => 181709
                    [Title] => Bigger slice of the market
                    [Summary] => Philippine Pizza Inc. came out with its new strategic direction during the opening of its 100th Pizza Hut outlet in Luisita mall two Saturdays ago.  


"We are shedding our fastfood image and veering towards a casual dine-in restaurant business. Our patrons have showed us their preference for having not just good food served fast and efficiently but also for a place where they can  relax and enjoy their meals with friends and kin," said chief operating officer Lars Petersen. 


                    [DatePublished] => 2002-10-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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LARS PETERSEN

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                    [ArticleID] => 181709
                    [Title] => Bigger slice of the market
                    [Summary] => Philippine Pizza Inc. came out with its new strategic direction during the opening of its 100th Pizza Hut outlet in Luisita mall two Saturdays ago.  


"We are shedding our fastfood image and veering towards a casual dine-in restaurant business. Our patrons have showed us their preference for having not just good food served fast and efficiently but also for a place where they can  relax and enjoy their meals with friends and kin," said chief operating officer Lars Petersen. 


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                    [AuthorName] => Rose G. De La Cruz
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Bigger slice of the market

By Rose G. De La Cruz | October 28, 2002 - 12:00am

Philippine Pizza Inc. came out with its new strategic direction during the opening of its 100th Pizza Hut outlet in Luisita mall two Saturdays ago. "We are shedding our fastfood image and veering towards...

Business As Usual