+ Follow Branding Tag
Branding
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 2282068
[Title] => EDITORIAL - ‘Logovernance’
[Summary] => Seeing the controversies that have hounded the rollout of new office logos and branding slogans, government agencies may want to put on pause further initiatives at rebranding.
[DatePublished] => 2023-07-19 00:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Opinion
[SectionUrl] => opinion
[URL] => https://media.philstar.com/photos/2023/05/30/editorialdefault-2_2023-05-30_13-52-21_thumbnail.jpg
)
[1] => Array
(
[ArticleID] => 2281751
[Title] => Branding and rebranding
[Summary] => It must be virus, a contagion that is spreading within the government ranks that has led to the successive unveiling of three new logos in a span of three weeks.
[DatePublished] => 2023-07-18 00:00:00
[ColumnID] => 133715
[Focus] => 1
[AuthorID] => 1805279
[AuthorName] => Rey Gamboa
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[2] => Array
(
[ArticleID] => 1898081
[Title] => Our branded lives
[Summary] => When I worked in advertising almost 20 years ago, we didn’t talk about branding.
[DatePublished] => 2019-03-03 00:00:00
[ColumnID] => 136419
[Focus] => 1
[AuthorID] => 1805260
[AuthorName] => Barbara Gonzalez-Ventura
[SectionName] => Sunday Lifestyle
[SectionUrl] => sunday-life
[URL] =>
)
[3] => Array
(
[ArticleID] => 1848051
[Title] => Marketing is in flux but is by no means dead
[Summary] => In Asia-Pacific there’s an opportunity for marketers to leverage data to secure long-term customer relationships.
[DatePublished] => 2018-09-03 00:00:00
[ColumnID] => 133905
[Focus] => 1
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
[4] => Array
(
[ArticleID] => 1522472
[Title] => Cebu’s new brand to stand even with change in leaders
[Summary] => Any change in the political leadership after next year’s elections will not have any effect whatsoever to the newly introduced branding of Cebu dubbed "Cebu, where the heart sings!"
[DatePublished] => 2015-11-15 09:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[5] => Array
(
[ArticleID] => 1520701
[Title] => The "Cebu" Brand Launch
[Summary] => The public is invited to the grand launch of the new "Cebu" brand, at the Ayala Center Cebu Activity Center on Friday, November 13, at 6 p.m.
[DatePublished] => 2015-11-10 09:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Freeman Cebu Lifestyle
[SectionUrl] => cebu-lifestyle
[URL] =>
)
[6] => Array
(
[ArticleID] => 1520045
[Title] => Local retailers told to step up, keep up
[Summary] => Local retailers, specifically those selling apparel brands, are encouraged to step up and brace for the entry of more foreign brands into the local market.
[DatePublished] => 2015-11-08 09:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[7] => Array
(
[ArticleID] => 1499143
[Title] => Progressive modernity
[Summary] => Fashion retail in the “now” is currently having an unspoken tug-of-war between branding and anti-branding.
[DatePublished] => 2015-09-12 10:00:00
[ColumnID] => 134845
[Focus] => 0
[AuthorID] => 1806445
[AuthorName] => Luis Espiritu Jr.
[SectionName] => Allure
[SectionUrl] => allure
[URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/allure/20150913/Progressive-Modernity-1.jpg
)
[8] => Array
(
[ArticleID] => 1494036
[Title] => DTI pushes branding strategy for MSME
[Summary] => The Department of Trade and Industry (DTI) wants micro, small, and medium enterprises to strengthen their competitiveness by improving the branding of their products.
[DatePublished] => 2015-08-30 10:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[9] => Array
(
[ArticleID] => 1380804
[Title] => Local firms told to study other markets, consumers
[Summary] => A branding expert has warned domestic brands that understanding well other potential markets and the current needs and culture of various consumers in the Asean region is critical in the economic integration.
[DatePublished] => 2014-10-16 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1213316
[AuthorName] => Carlo S. Lorenciana
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
)
)
abtest
November 10, 2015 - 9:00am
August 30, 2015 - 10:00am
