Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 310698
                    [Title] => Card company goes beyond the limitations of rewards programs
                    [Summary] => Credit card companies recognize rewards programs as an important means to entice more cardholders and generate greater card usage. With only five percent of the total "cardable" population having credit cards, the rewards feature, among others, is seen as a great tool to develop and enhance customer loyalty.


                    [DatePublished] => 2005-12-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

BANKARD INFINITE REWARDS

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 310698
                    [Title] => Card company goes beyond the limitations of rewards programs
                    [Summary] => Credit card companies recognize rewards programs as an important means to entice more cardholders and generate greater card usage. With only five percent of the total "cardable" population having credit cards, the rewards feature, among others, is seen as a great tool to develop and enhance customer loyalty.


                    [DatePublished] => 2005-12-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

abtest

Card company goes beyond the limitations of rewards programs

December 5, 2005 - 12:00am

Credit card companies recognize rewards programs as an important means to entice more cardholders and generate greater card usage. With only five percent of the total "cardable" population having credit...

Business As Usual