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                    [ArticleID] => 290463
                    [Title] => Pieces of silver
                    [Summary] => When Asuncion Maria Syquia de Faustmann parted ways with her partner in the silver jewelry export business, she put up Michelis Gifts & Jewellery, which is both the  company and the brand name. 


"A strong brand is one that revolves around dynamic designs, creative features, and knowing what the market wants or even projecting what the market will look for," said Faustmann. 


Michelis’ eight outlets are mainly located in the jewelry sections of Rustan’s department stores and in the shopping sections of de luxe hotels.


                    [DatePublished] => 2005-08-08 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
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ALEXANDRA FAUSTMANN

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                    [ArticleID] => 290463
                    [Title] => Pieces of silver
                    [Summary] => When Asuncion Maria Syquia de Faustmann parted ways with her partner in the silver jewelry export business, she put up Michelis Gifts & Jewellery, which is both the  company and the brand name. 


"A strong brand is one that revolves around dynamic designs, creative features, and knowing what the market wants or even projecting what the market will look for," said Faustmann. 


Michelis’ eight outlets are mainly located in the jewelry sections of Rustan’s department stores and in the shopping sections of de luxe hotels.


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                    [ColumnID] => 133272
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                    [AuthorName] => Rose G. De La Cruz
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Pieces of silver

By Rose G. De La Cruz | August 8, 2005 - 12:00am

When Asuncion Maria Syquia de Faustmann parted ways with her partner in the silver jewelry export business, she put up Michelis Gifts & Jewellery, which is both the company and the brand name. "A strong...

Business As Usual