AL RIES AND JACK TROUT

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                    [ArticleID] => 1293325
                    [Title] => Cristalle Belo Henares loves fitness books
                    [Summary] => 
Cristalle Henares, the only daughter of Dr. Vicki Belo, did not become a doctor but followed her mom’s footsteps by becoming an entrepreneur. She could’ve easily taken over Belo Medical Group’s management but decided to extend the brand and create Belo Essentials, a mainstream consumer skin care line now found in supermarkets nationwide.

                    [DatePublished] => 2014-02-23 00:00:00
                    [ColumnID] => 135996
                    [Focus] => 0
                    [AuthorID] => 1339963
                    [AuthorName] => Girlie Rodis
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
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                    [ArticleID] => 1288112
                    [Title] => Dong Ronquillo  loves travel, luxury and a good mystery
                    [Summary] => 
By profession, Dong Ronquillo is Globe VP for Nomadic Broadband Business; by inclination, he’s a world-class marketing consultant; and by nature, he’s a health and fitness enthusiast (but in truth a travel junkie). In between his trips I asked him to share his favorite books.

                    [DatePublished] => 2014-02-09 00:00:00
                    [ColumnID] => 135996
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                    [SectionName] => Sunday Lifestyle
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                    [ArticleID] => 772123
                    [Title] => What's cool?
                    [Summary] => 
What creates space in your mind is usually what is novel and unusual.
                    [DatePublished] => 2012-01-30 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
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                    [ArticleID] => 544938
                    [Title] => The one word that describes you
                    [Summary] => 
Many years ago I have been fascinated with the book Positioning authored by Al Ries and Jack Trout. A few years ago we were fortunate to bring in Ries and had him do a seminar in our country and a couple of years ago I had the privilege to attend Jack Trout’s seminar held in Singapore.
                    [DatePublished] => 2010-01-31 00:00:00
                    [ColumnID] => 133770
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                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
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                    [ArticleID] => 172046
                    [Title] => The battle for the Filipino mind
                    [Summary] => This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972, when both authors wrote a series of articles entitled The Positioning Era for the trade paper Advertising Age.
                    [DatePublished] => 2002-08-14 00:00:00
                    [ColumnID] => 133905
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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                    [ArticleID] => 135548
                    [Title] => Hitting the target market
                    [Summary] => 
Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing who your target market is will prevent you from reaching your objectives, whether they are increased sales, market share or brand awareness.


                    [DatePublished] => 2001-10-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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abtest

Cristalle Belo Henares loves fitness books

By Girlie Rodis | February 23, 2014 - 12:00am

Cristalle Henares, the only daughter of Dr. Vicki Belo, did not become a doctor but followed her mom’s footsteps by becoming an entrepreneur. She could’ve easily taken over Belo Medical Group’s...

Sunday Lifestyle

Dong Ronquillo loves travel, luxury and a good mystery

February 9, 2014 - 12:00am

By profession, Dong Ronquillo is Globe VP for Nomadic Broadband Business; by inclination, he’s a world-class marketing consultant; and by nature, he’s a health and fitness enthusiast (but in truth a travel...

Sunday Lifestyle

What's cool?

By Bong R. Osorio | January 30, 2012 - 12:00am

What creates space in your mind is usually what is novel and unusual.

Lifestyle Business

The one word that describes you

By Francis J. Kong | January 31, 2010 - 12:00am

Many years ago I have been fascinated with the book Positioning authored by Al Ries and Jack Trout. A few years ago we were fortunate to bring in Ries and had him do a seminar in our country and a couple of years...

Business

The battle for the Filipino mind

By Bong R. Osorio | August 14, 2002 - 12:00am

This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972,...

Lifestyle Business

Hitting the target market

By Bong R. Osorio | October 3, 2001 - 12:00am

Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing...

Lifestyle Business

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