Kalaro: Super app for gamers

(The Philippine Star) - May 10, 2021 - 12:00am

MANILA, Philippines — Kalaro has entered the esports industry as a new-generation digital platform created by Filipinos who wanted to empower the Filipino gaming community.

Kalaro is a super app that serves as a single portal to a wide range of virtual features and services not only for gamers but also for content creators, game strategists, tournament organizers and entrepreneurs.

It is the first Filipino gaming platform that offers tournament management, social media, video hub, among others.

“The good news is that Kalaro is now here, a new-generation esports digital platform created to empower Filipino players,” Kalaro founder and CEO Jun Lasco said.

Kalaro has an ongoing promotion where up to five million Kalaro Gems will be given to lucky app users. Kalaro Gem is an in-app currency for doing online purchase of merchandise, tournament and events registration, gifting and supporting gamers in the platform

Enthusiasts could sign up with Kalaro at www.kalaro.net. Details about Kalaro could also be obtained at www.facebook.com/OfficialKalaro, www.twitter.com/OfficialKalaro, www.instagram.com/OfficialKalaro and www.youtube.com/c/kalaro.

“The people behind Kalaro understands the potential of the eSports industry and how gamers and other stakeholders could actually benefit and level up the quality of their lives when the whole community works and plays together,” Lasco added.

Kalaro also aims to be a major player in the esports community, which, according to GroupM, a global media investment company, was valued at $151.55 billion on the global stage in 2019 and grew by 20 percent to $179.7 billion in 2020 despite the Covid-19pandemic.

There is an estimated 495 million global audience for esports or organized forms of competitive game played in tournaments and leagues. In the Philippines alone, there are already 43 million esports enthusiasts.

“That’s why it is not surprising that Filipino gamers has dominated some international online gaming competition in recent years,” Lasco said.

Team Philippines emerged champion in the Mobile Legends: Bang Bang M2 World Championship last January and in the Regional Championship of the FIBA Esports in April.

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