The scent of victory

The sweet scent of Aficionado’s success recently wafted in the air as this retail business industry frontrunner, led by its visionary president and CEO Joel Cruz, affirmed its lead in the market via the “1@11” event at the SM Mall of Asia Concert Grounds. Almost a hundred thousand people gathered to witness the monumental declaration of the Aficionado group’s goal of reaching the No. 1 spot again this 2011 as it launched the latest products under the Aficionado Germany Perfume, Aficionado Your Fashion and Scents Store and Joel Cruz Signatures brands.

YouTube singing sensation-turned-Hollywood star Charice and Mr. Pure Energy Gary Valenciano left the crowd in awe with their powerful duet of contemporary hits.

In line with the festive gathering, newest celebrity endorsers top-billed by world-class performer Mr. Pure Energy Gary Valenciano and YouTube singing sensation-turned-Hollywood star Charice left the crowd in awe with their stunning musical performances of classic and contemporary hits. The country’s most sought-after endorsers led by box-office king and matinee idol John Lloyd Cruz brought the house down as he graced the event with a special appearance that had the audience cheering endlessly. A fashion show directed by Robby Carmona showcased the extensive Spring/Summer 2011 collection for men and women fit for any occasion.

Aside from the entertaining numbers and high-quality products, 11 lucky guests became instant entrepreneurs as they were chosen to receive Aficionado franchise packages. Without a doubt, Joel Cruz does not solely make products to make us smell and look good, he also spreads the value of entrepreneurship to empower Filipinos and make them live a better life.

Congratulations and thank you, Joel Cruz! More power to Aficionado!