MANILA, Philippines - Speedo introduces its spring/summer 2014 collection designed for all types of swimmers -- from those who swim for fitness, health, for fun or to compete.
This season also sees a continued major focus on goggle technology, including the IQ Fit technology, developed using 3D head scanning data.
The overall creative direction for the season is themed around “Evolution†reinforcing the development of the iconic design of Speedo, and reflecting the brand’s mission to go beyond expectation and perceived limitations.
At the heart of this is the Speedo Fit proposition with a focus on helping fitness swimmers to improve technique.
Speedo Fit products are designed with themes of interactive technology, deconstructed graphics and man-made technology to create the understated look preferred by many who swim for fitness, while still offering a sense of modernity and function.
Speedo concept shops are located in Abreeza Mall, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street, Centrio Cagayan de Oro, Gateway, Glorietta 4, Harbor Point Subic, LimKetKai Mall, Lucky China Town Mall, Marquee Mall, Paseo de Sta. Rosa, Robinsons Place Bacolod, Robinsons Place Magnolia, Robinsons Place Manila, Robinsons Place Palawan, SM Aura, SM City Cebu, SM City Davao, SM Mall of Asia, SM Megamall, The District Cavite, The Podium, Trinoma, and soon-to-open Fairview Terraces.