MANILA, Philippines - In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable and quiet you could “sneak” up on anyone. This original sneaker, called the Champion has remained a style icon for almost 100 years. Worn by legends Paul Newman, Audrey Hepburn, The Ramones, John Lennon, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and GQ, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style.
Keds hasn’t changed much since they were created. As a matter of fact, the Keds Champion sneaker has remained essentially unchanged for more than half a century. It has become a fashion mainstay versatile enough to adapt to fads and ever-changing fashion trends. It is an unpretentious, stylishly iconic sneaker that exudes casual confidence and smart simplicity. It’s no wonder then that legendary fashion icons themselves wore Keds.
Today, Keds is seen on the hottest celebrities, such as Anna Paquin, Dita von Teese, Chris Colfer, Emma Watson, Natalie Portman, Katy Perry and Kristen Stewart — a testament that true classics can stay relevant for 100 years.
Keds is available at Complex Lifestyle Store in Eastwood Mall, Ayala Center Cebu, Festival Mall and Alabang Town Center, at Hideout in Greenbelt 5, SM Supermalls, Rustan’s, Shoe Salon, and the Keds x Sperry Top-Sider pop-up store in Mega Atrium.