MANILA, Philippines - Smart C+, Oishi’s ready-to-drink high-vitamin C juice, joined the fight to save the Pasig River in Kapit Bisig Para sa Ilog Pasig’s (KBPIP) Run for the Pasig River.
Smart C+ provided runners bottles of its Lemon Squeeze, Orange Crush, and Pomelo-Grapefruit variants to keep them refreshed, and help replenish the vitamin C they had used up during the run. Finishers from the 3K, 5K, 10K, 21K categories received their drinks from waiting Smart C+ representatives at the finish line of each category.
As one of Smart C+’s numerous advocacies, the vitamin C drink joined the cause and encouraged runners to pledge their support to KBPIP’s cause by completing the phrase “I choose to help the Pasig River by ____” and writing their statements on Smart C+’s freedom wall. To commemorate the event, the runners also shared their victory statements on the wall and had their photos taken with T-shirt cutout props bearing their “I Choose” statements. With “I Choose,” Smart C+ recognizes that the possibilities are endless and it is up to the individual to make his choices and define his life.
With real fruit juice goodness, Smart C+ comes in three refreshing citrus flavors — Lemon Squeeze, Orange Crush, and Pomelo-Grapefruit — and has no artificial coloring, no added preservatives, and no artificial sweeteners. Each 500ml bottle of Smart C+ has 500mg of vitamin C, which is equivalent to 11 lemons. As we juggle many activities every day, including supporting the causes we fight for and the interests we pursue, vitamin C helps our bodies keep up with everything we want to do.
ABS-CBN Foundation’s Kapit Bisig Para Sa Ilog Pasig (KBPIP) annually stages a fun run for the Pasig River since its conception in 2009. The runs serve as the foundation’s fundraising and information campaign on the rehabilitation of the River.