Pop rocks

Penguin goes pop: The Original Penguin and Pepsi’s “Live for Now” collection brings in the world’s most celebrated street artists.

MANILA, Philippines - In a global first, Original Penguin and Pepsi have collaborated in creating a capsule collection, Live for Now.

For the Manila launch, Original Penguin put together today’s local talents to bring to life the collection. The event was graced by Tweetie De Leon, Cheska Garcia-Kramer, Maxene Magalona, Maggie Wilson, Kelly Misa, JM Rodriquez, Victor Basa, RJ Ledesma, PBA Players Chris Tiu and Gabe Norwood, and Team Azkal’s Simon Greatwich, Carlie de Murga and Antonio de Murga.

The festive affair showcased eclectic designs of six street artists who made the collection lively, youthful and original. Guests were enveloped in decorative colors and a playful thematic setup showcasing how every piece in the collection is a work of art.

Booths such as Graffiti Wall Design where guests digitally made their own graffiti on an 8-by-12-foot screen, and an Instagram Photo Booth that printed out photos with hashtags #PenguinXPepsiPH and #BeAnOriginal, were crowd favorites.

The Original Penguin x Pepsi Collection is available at Glorietta 2, Greenbelt 5, Bonifacio High Street, TriNoma, Alabang Town Center, MarQuee Mall and Ayala Center Cebu.

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