Unleash your style identity with Bum

MANILA, Philippines - Bum dares the youth to defy trends and unleash their style identify through its latest campaign, dubbed “Unleash Your Realitee.”

It’s all about grunge, rebel chic, and punk. Think oxidized fabrics, galaxy prints, slim-cut faded jeans, ripped clothing, and ombre. Influences from the Gothic and greaser subcultures — fitted jeans, leather biker jackets, aviator shades and boots — have also found their way into Bum’s summer collection.

“Bum has always been an eccentric, crazy and a rebellious brand. It speaks of how the youth today really feels — from anxiety to angst and to their dark sentiments in life,” says Rai Lacoste of Bum. “This year marks the beginning of Bum as a fashion statement worn by teens on the streets,” he added.

The new collection has surprising elements as Bum embraces the summer with colored chinos, bright-colored polo shirts, and neon shorts. It’s all about casual cool.

Bum’s 2014 summer collection is available in leading department stores.

For inquiries, visit www.bumequipment.com.ph or follow Bum @officialbumph on Twitter, Instagram or Facebook.