MANILA, Philippines - Victorinox recently launched its first women’s line “Victoria,” named after the founder Karl Elsener’s mother, in an intimate gathering dubbed, “Queens of Their Trade” at the New World Hotel.
In true Swiss fashion, the event started with the ringing of a bell, a custom held in Switzerland to mark the beginning of any important celebration. Soon, the program began with Jimmy Thai, CEO of the Primer Group of Companies, welcoming guests to the celebration. This was followed by speeches from Swiss Ambassador Ivo Sieber and Philippine Swiss Business Council chair Rosario Cajucom-Bradbury.
The formal launch of Victoria was led by Gracita Sieber, with a ceremonial checkmate move on a lighted chessboard; a move that symbolized the strength of the Queen.
Another highlight of the evening was the honoring of five Filipina CEOs: Rosario Cajucom Bradburry (SGS), Marife Zamore (Convergys), Maan Hontiveros (Air Asia), Pat Cortez (DKSH) and Ambassador Delia Albert (SGV). These Filipina achievers were selected bsed on their significant contributions to their respective fields of disciplines, and like Victoria, embody strength, character, versatility and excellence.
When it comes to elegance, superior craftsmanship, and technological innovation, Victorinox remains to be the pride of Swiss heritage with its iconic products and innovative ranges of lifestyle essentials. With the launch of its first women’s line, Victorinox has now expanded its reach to the modern woman offering a reliable companion for her versatile lifesytle.
Thoughfully designed by a woman and for a woman, the Victorinox collection will seamlessly take every woman from one moment of her busy day to the next. It’s a little piece of luxury, made just for her, because she deserves it.