MANILA, Philippines - Music, dance and fashion came together at the launching of British brand Superdry at Bonifacio Global City.
Exclusively distributed by Stores Specialists, Inc., Superdry opened its first store at Bonifacio High Street Central. Directed by Robby Carmona, the show featured collection inspired by Japanese graphics, for which a graffiti artist drew Superdry’s logo on a wall. Chillectro band Techy Romantics performed various songs from their albums and the Philippine All Stars showed their dancing prowess. Superdry head of international retail operations, Brian Nebozuk, welcomed the crowd and unveiled the brand’s latest collection together with Superdry’s event ambassadors model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.
Superdry’s autumn winter 2012 collection features color-pop stitching, mesh lining and shearling finishes. Interesting silhouettes and autumnal palettes give a powerful collection with country-chic styles, punk flashes and heritage twists.
DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel.
Born from an inspirational trip to Tokyo, Superdry offers clothing with an iconic modern aesthetic. Worn by Hollywood A-listers, this unique urban outerwear and denim label fuses Japanese graphics, vintage Americana and the finest British tailoring. Superdry’s core philosophy is to offer “future classics” with incredible detailing, original fits, and vintage washes at attractive prices.