Ortigas & Company scored another round of achievement at the 2018 International Business Awards (Stevie Awards) held on October 20 in London.
The property developer won three Silver Stevie Awards: Marketing Campaign of the Year-Retail and Brand Experience of the Year-Consumer for Estancia Vast Imaginarium, and Marketing Campaign of the Year-Real Estate for the Ortigas East Christmas Street Light Musical Tunnel. It also bagged a Bronze Stevie Award for Rebranding/Brand Renovation of the Year for Ortigas East.
Globally recognized as the world’s premier business awards, the Stevie Awards honors and generates public recognition for the achievements and public contributions of organizations and working professionals worldwide.
“We are proud and honored of these multiple wins from the Stevie Awards. They are testaments to how we remain committed to delivering unparalleled, world-class experiences to our customers and how we always strive to be on top of the game as a property developer,” Ortigas & Company president and chief executive officer Jaime Ysmael said.
Both winning campaigns ran during the Christmas season of 2017, with the aim of bringing loved ones together and driving more people to Ortigas & Company’s estates.
The Vast Imaginarium at Estancia Mall was inspired by renowned artist Yayoi Kusama’s Infinity Mirror Rooms. Released
The Estancia Vast Imaginarium was inspired by renowned artist Yayoi Kusama’s Infinity Mirror Rooms and built as a four-room art installation that served as a magical journey for the imagination. It was a hit in social media, with visitors flocking to take photos and selfies in the four themed rooms.
The campaign cemented Estancia’s repute as a lifestyle space that promotes the arts.
Ortigas East's Christmas Street Light Musical Tunnel was made of 2,368 pixels of light and played holiday tunes. Released
Over at Tiendesitas, the firm introduced Ortigas East—formerly Frontera Verde—through the Christmas Street Light Musical Tunnel, the first of its kind in the Philippines.
The structure was made of 2,368 pixels of light, and stretched to about 1.4 kilometers or the length of 28 Olympic swimming pools. It played well-loved holiday tunes while changing to various colors for visual appeal.
It proved to be an effective tool in announcing the new name of the estate and highlighting its fresh retail, residential and office offers.
“We designed both campaigns to creatively engage our target publics during last year’s Christmas season. We’re happy with the result of both campaigns in terms of attaining our business objectives, and even more delighted with the announcement that we have been recognized globally for our marketing work,” Ortigas & Company vice president and Ortigas Malls general manager Architect Renee Bacani added.
The Estancia Vast Imaginarium also recently bagged a Bronze Award for Excellence in Marketing Innovation at the PANAta Marketing Effectiveness Awards organized by the Philippine Association of National Advertisers (PANA).
With its proven track record in launching memorable holiday marketing campaigns, Ortigas & Company expressed its commitment to exceed expectations set by the Vast Imaginarium and the Christmas Street Light Musical Tunnel.