MANILA, Philippines — President Rodrigo Duterte, then Davao City mayor, is not the only political candidate whose ads were not aired by ABS-CBN, some senators said on Monday.
Duterte has been hostile to the broadcast giant for failing to air around P7 million worth of ads out of P65 million in local advertising airtime that he bought for his presidential campaign in 2016.
Related Stories
During the Senate inquiry into the renewal of the legislative franchise of ABS-CBN, the company's president and CEO Carlo Katigbak apologized to Duterte and said it was not the network's intention to offend him.
Sen. Christopher "Bong" Go, the president's longtime aide and de facto spokesman, confirmed during the hearing that the unaired ads and the network's airing of ads paid for by then-Sen. Antonio Trillanes IV attacking Duterte, are the source of the president's anger at the station.
Senate Majority Leader Juan Miguel Zubiri admitted that he experienced the same thing when he ran for senator in 2013 under then opposition party United Nationalist Alliance.
"In 2013, I ran in the opposition UNA and we really felt that we had a difficult time coming into the network in putting our ads,"
Zubiri said.
Zubiri added that the same experience happened to Sens. Sherwin Gatchalian and Francis Tolentino and Senate President Pro Tempore Ralph Recto.
Gatchalian is from the Nationalist People's Coalition, Tolentino is a member of the administration PDP-Laban party and Recto was with the Liberal Party before switching to the Nacionalista Party in 2018.
'Pay before broadcast'
ABS-CBN has a "pay before broadcast" policy but refunds the payment to political candidates when their ads
are not aired on the network.
"I think it's not right to be personal about it and I believe Carlo (Katigbak) and Mark Lopez... have already committed to make changes. Maybe we should have steps, for example, if the candidate pays for the slot you should have a commitment that
the ad will be aired on that slot," Zubiri told ABS-CBN executives.
Katigbak earlier explained that ABS-CBN airs ads on a "first come, first served" basis and that it has limited airtime—19 minutes an hour for national ads and two minutes per hour for local—and cannot accomodate all political ads.
Sen. Francis Pangilinan, meanwhile, said opposition coalition Otso
Diretso also paid for
millions in political ads last year that
were not aired by ABS-CBN.
"For the record, nangyari sa
amin 'yan at
may hinanakit din kami pero hindi natin dadalhin sa usapin ng mawawalan ng trabaho ang 11,000 mga kababayan natin," Pangilinan said.
(That also happened to us and it also pains us but we will not escalate the issue to
the point that 11,000 workers will lose their jobs.)
Pangilinan pointed out that the last 10 days of the campaign period were critical for the Liberal Party-led coalition and may have changed the results of 2019 midterm elections but they cannot do anything about it anymore.
In defense of the company's policy, Katigbak said they implement the "payment before broadcast" scheme to comply with the Commission on Elections' order to submit all relevant documents within five days from signing the agreement with the political candidate.
Katigbak assured senators that ABS-CBN will
find a way to make the process "less painful" for candidates, adding that they are hoping to prove this in the next election.
"In 2016, one
of the pain points of the political candidates was the refunds, as you mentioned, but I think in 2019 so far we
haven't received any major complaints given the new policies we implemented," Katigbak said. He said the network wants refunds out within seven days of failing to air the ad.
"As we said earlier, we continue to
try and improve on pur shortcomings and we hope that in the succeeding elections we do a better job of things."