MANILA, Philippines - Sen. Juan Edgardo "Sonny" Angara filed a bill that seeks to promote the country's film tourism by providing tax incentives to production companies, both foreign and local.
"Film tourism is a growing phenomenon wherein a destination is visited by tourists because it was featured in a movie, television or video,†Angara said.
He added that an interest in the nation and its positive image can eventually lead to an actual visit to the country.
"Thus, there is a need to promote the Philippines as a destination for filmmakers," said Angara, vice chair of the Senate committee on tourism.
Angara cited in particular New Zealand's tourism industry, as an example where international visitor arrivals jumped to 2.4 million in 2006 from 1.7 million in 2000 after the filming of the "Lord of the Rings" trilogy and the "Hobbit" on location there.
In Scotland, the William Wallace Monument got a 300-percent increase in visitors when actor and director Mel Gibson released "Braveheart," he noted.
Angara's Senate Bill 2160 or the "Fostering Investment through Local and International Movies (FILM) Act" aims to attract filmmakers by providing incentives to film production companies primarily through tax credits ranging from 20 to 40 percent under a point-based incentive system.
Under the proposed measure, eligible productions may receive 20 points if the final product is set completely or largely within the Philippines, or if at least half of filming within the Philippines occurs in a community recovering form a significant natural disaster.
"By boosting the country’s film tourism, the Philippines stands to increase the number of tourist arrivals and stimulate its economy,†Angara said.
The senator added that a dollar spent by a tourist for accommodations is multiplied 2.1 times for the economy as it creates jobs and opportunities and spreads its effect in other industries as well.
Angara, author of the Tourism Act when he was still a congressman, noted that countries like Singapore, Malaysia, South Korea and United Kingdom also offer incentive schemes to garner a market share in the international film industry.
Aside from tax credits, SB 2160 also provides additional incentives such as exemptions from all fees for or associated with filming permits, free access to public lands, free police protection, free and expedited work visas, and a designated liaison.
The Film Development Council of the Philippines will be tasked to expand its one-stop shop system dedicated to promote the film tourism program and serve filmmakers who intend to avail of the incentives under the bill.
Angara, also the chairperson of the Senate committee on ways and means, lamented that even the Philippines' own local film industry "has been begging attention."
According to the National Statistical Coordination Board, from 1960 to 1999, the Philippines produced an average of about 140 movies each year. However, from 2000 to 2009, local film output fell to an average of 73 annually.
The senator noted that Filipino movie industry leaders have blamed high taxes on tickets and a general lack of government support for their sector's plight.
"Recognizing the potential of international and local motion picture production to create jobs, grow the economy, and raise the nation's international profile, offering production tax incentives and providing additional benefits are necessary steps we ought to take to seize this new opportunity as levers for growth and development," Angara said.