Celebs grace launch of Gola collection launch

ELRO Retail Corp. president Francisco Elizalde (left) and chairman Francisco Elizalde Sr. during the Gola press launch held at Century City Mall in Makati City

MANILA, Philippines - Gola has just recently launched its “coolest collection” for the classic, sporty, trendy and edgy sneaker aficionados in the country.

Drawing on its British roots that dates back to 1905, Gola has stood the test of time and made its mark in the fashion world. Designed with different personalities in mind, every style complements the taste and outlook of the independent-minded Gola wearers.

“We are delighted to welcome Gola to the Philippine market — truly an iconic brand that has successfully fused the classic style of the past with the modern and upbeat fashion style of today’s market. This inimitable fusion of the past and the present is very much evident in the collections that we are unveiling today,” said Cecille Loretizo, ELRO Retail Corp. head of Marketing.

Gola is distributed by ELRO Retail Corp., a leading player in the footwear retail and distribution industry in the country.

Leading the line is Gola’s flagship signature design Harrier. The collection retains Gola’s original style but carries key look of the season. Harrier is bold yet wearable — a wardrobe staple that’s guaranteed to make a trend statement.

Meanwhile, Bullet, one of the apparel brand’s footwear design, celebrates its 40th anniversary as the top-selling training shoes.

From these two core collections, Gola unveils four distinct looks: Classic, sporty, trendy and edgy.

From left: Paolo Paraiso, Carla Humphries, Anton del Rosario and Kelly Misa unveil Gola’s newest collection featuring classic, sporty, trendy and edgy looks

Gola’s Classic pieces stride forward with a simple and laid-back vibe. The Classic collection features single-color toned sneakers with a breathable or monochromatic outsole that denotes enduring timelessness.

For individuals who love the athletic vibe, Gola ushers in its Sporty look. Featuring bold colors with a more athletic profile. For those who like to stand out from the crowd and always be up to date with the latest fashion trends, Gola whips out the Trendy collection featuring bold colors and splashy, artsy prints.

Lastly, for fashion-forward sneaker lovers, Gola presents its Edgy collection featuring playful, offbeat designs. Designed for individuals who make it a point to take risks and do things in their own terms, the collection takes the sneaker to the edge of style and fashion.

Present during the event were ELRO Retail Corp. chairman Francisco Elizalde Sr., ELRO president Francisco Elizalde, Paolo Paraiso, Kelly Misa, Carla Humphries and Anton del Rosario. The event was held at Century City Mall’s 12 Monkeys Music Hall & Pub in Makati City.

Gola is available in the following outlets: SM MOA, SM Makati, SM North EDSA, SM Aura, SM Fairview, SM Lipa, Landmark Trinoma, Bambu Trinoma, Bambu Abreeza, Bambu Gateway, Bambu Pacific Mall, Bambu Nuvali, Bambu Ayala Legaspi, Bambu General Trias, Bambu Glorietta, Bambu Highstreet, Bambu Cebu, Bambu Gaisano Mall, Bambu Limketkai, Bambu Dumaguete, Bambu Ermita, Bambu UP Town, Bambu Subic, Bambu ATC, Bambu Ilo-ilo, Bambu Tagum, Davao and Bambu Butuan.

For details, visit www.elroretail.com.

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