MANILA, Philippines - Pru Life UK continues its commitment to propagate disaster preparedness and awareness through the groundbreaking Pan-Asian Safe Steps initiative in partnership with Fisher Mall in Quezon City. Pru Life UK and Fisher Mall recently signed an initial one-year agreement to air Safe Steps public service announcements during previews in all Fisher Box Office cinemas. The Movie and Television Review and Classification Board (MTRCB) supports and endorses the screening of Safe Steps videos in movie theaters nationwide.
Safe Steps is a long-term disaster preparedness educational program with multiple platforms covering on-air videos, an informative website and educational collateral that can be shared through community-based activities. Core to the programme is a series of 60-second educational videos featuring Safe Steps ambassador Manny Pacquiao.
For details, log on to www.prulifeuk.com.ph.