MANILA, Philippines - With his blockbuster draw and heartthrob appeal, John Lloyd Cruz keeps the magic going as he renews his endorsement contract with Universal Robina Corporation’s Magic Flakes, represented here by category head for Crackers, Rowena Cruz (right) and business unit director for Seven A.D., Wella Tan (left). Now on his third year as Magic’s brand ambassador, John Lloyd shares ‘I’m very honored to be working with Magic Flakes once again. I love how they have made a snack as simple as crackers more exciting. It indeed adds magic to my day.’ The latest Magic Flakes campaign highlights how regular everyday moments can become magical.