MANILA, Philippines - After years of searching for the right person to endorse its men’s footwear, Sundance has finally found him in Jon Avila (photo).
Looking handsome and fresh, Avila has that “boy-next-door” appeal and wholesome image which helped him clinch the coveted project. The former commercial model first made waves when he joined the reality show Pinoy Big Brother along with other known celebrities in various fields.
According to Sundance managing director Joao Pajaro, they had a hard time deciding whether to get a male endorser or not.
“This is the very first time that we’re tapping a guy as image model since we started operating way back in 1999. I guess the timing is right because almost 30 percent of our active members now are male. And we’re quite confident that Jon will be of help in pushing our men’s footwear to the hilt,” added Joao.
The Sundance guy must possess the right attitude that the brand exudes. Moreover, he should be likeable, stylish and trendy and Jon has passed the qualities that Sundance look for. In the latest edition of Sundance fashion catalog, he was made to wear various men’s leather shoes and sandals that can be worn anytime of the day.
Sundance Direct Sales has been in the business for over 10 years and still going strong.
Visit any of Sundance’s 16 branches and over 300 service centers nationwide to avail of the new catalog and start your own fashion spree. For details, log on to www.sundance.net.ph.