MANILA, Philippines - ABS-CBN Manila Radio Division head Peter Musngi (photo) raised the banner of the Kapamilya network as the lone media executive winning at the 2011 CEO Excel Awards or Communication Excellence in Organizations Awards held last June 7.
Musngi was hailed for his strategic leadership and effective use of communication in steering DZMM’s key projects ranging from a vigilant election coverage to an innovative mobile shower van to help Ondoy victims.
The head of DZMM Radyo Patrol 630, the country’s leading cable TV news channel DZMM TeleRadyo, and the award-winning FM station Tambayan 101.9 joined 10 other celebrated business leaders who were honored by the International Association of Business Communicators Philippines for championing “the use of excellent communication as business strategy.”
The veteran broadcaster, who’s also the “golden voice” behind the announcements over ABS-CBN’s multimedia platforms, said his secret in leadership is “creating and communicating your vision in a crystal clear fashion.”
Under Musngi’s watch, DZMM continued to flourish in delivering the first in news and public service. He was cited for DZMM’s outstanding 2010 election coverage Ang Bayan Naman! which focused on raising the people’s issues and encouraging citizen journalism.
Musngi’s win came at a good time as DZMM is celebrating its silver anniversary this year with DZMM SilveRadyo. Apart from him, IABC has previously conferred the CEO Excel award to ABS-CBN president and COO Charo Santos-Concio and ABS-CBN Foundation managing director Gina Lopez in 2010.