Selling without selling

Did you notice that nobody really wants to be a salesman. Not many want to be perceived as perpetually selling something. I think we call it, being an agent. People sometimes, even friends start to avoid you if they think you will perpetually pitch or try to sell them something.

But business needs sales people. Without them, there would be no business. The most successful sales people are those who have mastered the ability of selling without selling. I want to share with you what I believe are some of their secrets:

1. They know you – Successful sales people have taken the time to study the client. They know what are the interests, hobbies, business tendencies, and even personal habits of their clients. Because of this knowledge , they are able to suggest ways of using the product, instead of just pitching the product.

2. They treat you better- Because successful salespeople know you, they empathize better. They are able to provide a more personal relationship that transcends the normal supplier-client relationship.

3. They are honest about the product – If they feel the product is not suited for the client, they are upfront about it. They instead seek to increase the value of the relationship by assisting the client with the exact need and requirement. This way, the client always seeks the salesperson’s advice first, putting the latter in a unique position to sell more later.

4. They know what they are talking about – They are experts in the product, its uses and applications. It allows them to develop a unique connection with potential clients who are assured of feedback and solid advice.

5. They believe in what they are selling- They are passionate about the product and it shows!

6. They are always positive – They carry a cheerful personality that is willing to chat and discuss with the client any minute detail.

 Think about it. How many times do we reject a product because of a pushy salesperson. And how many times do we buy a product just on the word of our “Friendly Favorite” sales friend. 

Let me share with you Og Mandino’s sales principles,

“ Don’t pity yourself. Start each day with a target

0. Be friendly always

• Always set an additional step then necessary

•  Be alert for each opportunity

• Each problem has a positive side

• Laugh in moment of hatred and anger

• Concentrate on one thing

• Be proud and satisfied

Examine the acts of the day at night”

It makes you wonder what it has to do with selling. But it’s true, the trick of selling is not to.

On another note, I want to invite people to check out Kumprahan Super Mercado, now open at Bridges Town Square. It is the first of its kind private market run by the producers and wholesalers, owned by cooperatives and managed by professionals. You will get a pleasant surprise with the affordability as well as the freshness of the products.

Let’s follow the examples of these ordinary individuals as they strive to make a difference. Each week, lets all get together and share knowledge, stories, experiences, information, all for the sole purpose of getting One Step Up.            

For comments, suggestions or stories that you want to share, email me at [email protected], or visit www.stirspecialist.blogspot.com