MANILA, Philippines - It was in 1989 when Mazda MX-5 was launched at the Chicago Auto Show. Known as the Mazda Miata in North America and the Roadster in Japan, the two-seater roadster sports car built by Mazda in Hiroshima, Japan became the fastest-selling sports car in its generation. It was hailed as the most popular open-top sports car in the world. The second generation Mazda MX-5 was launched in 1998 featuring a more powerful engine and external styling cues. In 2005, Mazda unveiled its third generation and in the following year, Mazda MX-5 Retractable Hard Top (RHT) was launched featuring a button that would enable the driver to enjoy the comfort and convenience of a hard top and the exhilaration of a convertible in just 12 seconds.
Fast forward to 2009, Mazda Philippines recently gave the Miata Club Philippines a peek at the New Mazda MX-5 during the club’s monthly meeting at the Manila Polo Club. Miata club members were in awe at the sight of the New Mazda MX-5. Mazda Philippines Brand Manager Prudz Castillo summed it best about the Mazda MX-5 facelift, “The New Mazda MX-5 RHT is the epitome of Mazda’s stylish, innovative brand essence and the realization of Zoom-Zoom spirit Mazda is known for.” Built with the principle Jinnba-Ittai or “the car and the driver as one”, the Mazda MX-5 is indeed a car that proves to be the most fun to use, to drive and to own. The New Mazda MX-5 proves that genuine roadster thrill still exists. The latest Mazda MX-5 enhancements indeed cement its reputation as the most enjoyable lightweight two-seat sports car.