MANILA, Philippines — ABS-CBN has sealed a partnership with video-sharing giant YouTube to co-produce an exclusive series.
ABS-CBN and YouTube will develop and produce a new original series that will stream exclusively on the video streaming platform.
The series will premiere on YouTube this year.
ABS-CBN said the co-production deal is the latest initiative of the company to expand its digital content offerings and reach more audiences on YouTube with the goal of serving more Filipinos on various platforms.
ABS-CBN’s digital pivot as a content company has been gaining traction following the non-renewal of its broadcast franchise in 2020.
ABS-CBN has been streaming its live and on-demand shows via Kapamilya Online Live on YouTube.
It also offers “Made for YouTube” entertainment, lifestyle, and music shows, and ABS-CBN Superview, which offers free streaming of hit movies.
The digital shows are all viewed on ABS-CBN Entertainment, the most subscribed (38 million subscribers) and most viewed (45 billion views) YouTube channel in Southeast Asia.
ABS-CBN remains dominant on both YouTube and Facebook, and continues to enjoy gains on its sites and its own over-the-top platform iWantTFC.