MANILA, Philippines - SM Lifestyle Entertainment Inc. welcomes Cristina Tolentino as the AVP and business unit head for SM Tickets, the largest and only ticketing brand with purchasing booths available nationwide.
With 12 years of experience in sales and sponsorship, Tolentino specializes in advertising, account management, and product partnership. As the newly appointed head of SM Tickets, Tolentino will be responsible for expanding the brand by partner acquisition and sustenance, building brand loyalty by improving its customer relations, and assuring patrons of value-for-money by developing programs and platforms for the customers’ advantage.