MANILA, Philippines - It is an era of success, innovation and global expansion for Ever Bilena as it enters its 32nd year in the cosmetic and body care business. This began with the entry of Blackwater Elite, the company’s very own team in the Philippine Basketball Association (PBA). Such is a breakthrough venture allowing the company to widen its market reach and put a strong hold to its identity. Despite the team’s rocky start, Dioceldo Sy, the company’s CEO, remains optimistic on how the team will merge with a better performance in its upcoming games.
New undertakings of the company are also slated to happen this year. One is its saturation in the general trade covering sari-sari stores as a way to bring in various household products to the mass public especially to those living in the provinces. Ever Bilena is also banking on product development evident in the recent launch of its whitening papaya and kojic soaps. The company is set to come out with perfume soaps as well to further widen it’s body care line.
Moreover, Ever Bilena remains keen on its global expansion starting with its penetration of the Asean market. This has been on the works as part of its thrust in delivering quality products to its consumers.
“This year will be the start of the ASEAN integration and we’re expecting more competition coming in. But we’re not scared; we’re confident of what we’re doing. I can see a potential for us to enter the Asean market,” Sy says.
Among these developments, Ever Bilena has made it a point to strengthen its roster of talents who will represent the brand. Joining the present endorsers are actress Dianne Medina, 2011 Miss Eco Tourism Philippines Janelle Olafson and 2014 Miss Earth Puerto Rico Franceska Toro who are set to embark on taking beauty in a whole new level and much closer to its consumers.
With such bold moves of Ever Bilena, it is undoubtedly one of the beauty companies to be looked out for in the years to come. Indeed, its positive take on the challenges is a testament of its longevity and is a proof of its desire to mark its name in the international market.