MANILA, Philippines - The Association of Filipino Franchisers Inc. (AFFI) is all set to hold its annual Filipino Franchise Show. This year, AFFI has invited franchisers from all over the ASEAN region to participate in the show as part of efforts to prepare for the ASEAN integration slated for 2015. Ricardo Cuna owner of the Fiorgelato ice cream franchise and head of this year’s show committee says “This year we are inviting franchisers from all over ASEAN to showcase their homegrown concepts to explore the possible synergies between local and regional franchise brands.” Franchising is one of the industries set to be opened up as part of the integration and is expected to lead to an influx of foreign franchise brands in the country. AFFI is also set to recognize the outstanding franchise companies and franchisees with their annual AFFI Enabler Awards and Galing ng Pinoy Franchise Excellence Awards. The show would also feature seminars and workshops for aspiring entrepreneurs and franchisers from AFFI members as well as BPI Family Ka Negosyo and the Intellectual Property Office. Supporting AFFI in its advocacy to showcase the very best of Filipino franchise concepts are its sponsors and partners St. Francis Generic Drug, Globe My Business, Farmacia ni Dok, Geepas Philippines, 2Go Express, Revelnet, My Basic Graphics, Philippine Daily Inquirer, Business World, Business Mirror, Entrepreneur Philippines, United Daily News, Carl Balita Radyo Negosyo, United Neon, Meralco, Go Negosyo, IPO, DTI BSMED, and TESDA. The 2014 Filipino Franchise Show will be held from October 3 to 5 at the World Trade Center. For inquiries please contact the AFFI Secretariat at (+632) 654 0345, 09228149881 to 82 or email affifranchiseshow2014@gmail.com or one can contact PETCO at (632) 832-9303 to 05 or email secretariat@petcogroup.com.