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Starweek Magazine

The new entrepreneurs

IN MY BASKET - Lydia D. Castillo - The Philippine Star

They are housewives whose children are now of school age and who now find the time to engage in a hobby long set aside because of the needs of young kids. Today they are augmenting family coffers with home-based businesses, producing the most saleable items – food. Some are siblings inspired by their mothers’ dream and some are pushed by charity to help the unfortunate. Alleluia to them!

Joy Roxas is one of them. She tagged her cookie business with  a naughty (perhaps playful) but charming name, calling her collection Sinful Sweets. We sampled one of her brownies, she calls Brookies, the choco chip cookies done sans nuts, cake-soft, coated with heavy chocolate cream. Perfect! Look her up – [email protected], cell no. 0956-9164762 and choose from her more than 30 kinds of  cakes (note the rum cake), cookies and bars. Pick up point is Sta. Cecilia Village, Las Piñas. Occasionally, Joy is called to demonstrate cake baking at Maya Kitchen.

Cristy and her daughter after whom their kitchen is named – Caryll’s Kitchen – produce homemade pickled ampalaya whose bitterness they have succeeded in tempering.

This is good to enhance the appetite for fried fish, meat or chicken. It sells for Pl50 a bottle, either spicy or regular. This is a good token for those who have everything. Based in Sta. Rosa, contact them at 0918-9062506.

The siblings Nat and Shan pursued the dream of their mother, Ethleen Flogelind Argonza de Grace, to put up a bakeshop.

After taking culinary lessons, the two went into the desired venture and named their outfit Flogelind’s Cookies in Barangay 5, Silang, Cavite. Ethleen, having worked as a nurse in New York, gave her children the know-how to make New York Cookies.

Their selection includes classic choco crunch, matcha green tea with white choco, which we like very much, and triple chocolate chunk with cashew nuts. Contact number is 0917-1057588.

Over in Cebu there is a restaurant, Master Po,  authentic Chinese food, that has partnered with the Kids’ Gym Therapy center to help autistic children develop and urge customers to do away with discrimination and biases.

Have a sugar load and help the unfortunate.

E-mail me at [email protected]

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