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DYAB re-launched at ABS-CBN Cebu's Grand Halad Kapamilya

CEBU, Philippines - ABS-CBN Cebu’s Grand Halad sa Kapamilya recently treated the public to a full day festival of free services and surprises at the Mabolo Elementary School.

As early as 8 am of Nov. 20, Cebuanos flocked the venue to avail of free minor surgeries, medical, dental, laboratory, optical and legal services. There were booths wherein owners could have their pets castrated, dewormed and registered; as well as one-stop shop processing of DFA, Pag-ibig, NSO, Philhealth, SSS and NBI documents. A Kapamilya blood donation booth was also set up for those who wanted to give back in their own simple way.

Seminars were held on varied livelihood topics such as businessplanning, organic and nature farming, rescue and cooking demonstrations, nutrition counseling, massage and reflexology. Other Kapamilya services that attendees enjoyed were free haircuts and a job fair for those seeking employment. TV Patrol anchor Korina Sanchez flew in as a special guest and talked in one of the seminars about women empowerment.

Of course, ABS-CBN Cebu personalities lent their presence to entertain the crowd including “Kapamilya Mas Winner Ka!” hosts Roy Empleo, Kristine Fernandez and Kat Ros, together with the “Mag TV Na!” barkada Blinky de Leon, Phoebe Fernandez, Dan Harry Genson and Borgie Cabigas.

What initially started out as a segment of Tabang Patrol Central Visayas, Halad Kapamilya was turned into a weekend public service program of ABS-CBN Central Visayas last August 8, 2009.  Aired every Saturday at 7 am, the show headlined by tri-media personality Leo Lastimosa has four public service-oriented segments: Halad sa Panarbaho for job openings and other income opportunities in and outside the country; Halad sa Barangay where outreach programs are brought to different barangays to widen the reach of beneficiaries; Halad ni Dok for free medical assistance; and Tabang Patrol wherein government agencies, private companies and concerned citizens are called to extend assistance to other concerns that are made known to the program.

For its noble efforts, Halad Kapamilya became a recipient of the Catholic Mass Media Awards Citation for Best Public Service Program.

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Along with the Grand Halad Kapamilya event was also the grand launch of the new DYAB Radyo Patrol programs with the main aim of capturing the younger market of radio listeners. Their tagline says it all: “Mas dasok nga pagbalita, mas lapad nga pag-alagad, mas bag-ong programa alang kaninyo Kapamilya.”

According to Lastimosa, surveys have always said that AM radio listeners comprise the 40-year old and above age bracket. He tells of a joke shared among radio colleagues that everytime they see a funeral procession, they say to themselves, “There goes another AM listener...” They want a share of the 39-year-old and below age group, a market which is more used to tuning in to FM stations and other media including television and internet.

”One of the effective ways to get the younger market is to tap young anchors. I always tell them, do not make your format old. Do not talk like us. Talk like your age group,” Lastimosa said. “This is an experiment. I don’t know how the people will accept it and if it’s going to click. We’re going to evaluate after six months.”

Among the new DYAB shows is the youth-oriented talk show “Istoryahe!” anchored by Roy Empleo and Kristine Fernandez; “Kapamilya University” with TV Patrol Central Visayas reporters Carmi Cavanlit and Reno Tallada; and “Bayan Mo, Ipatrol Mo,” a hard-hitting commentary program tackling concerns on government services hosted by Vilma Andales. (THE FREEMAN)

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