Brace yourself for Fox’s virtual reality ride 'The Riding Dead'

MANILA, Philippines – “Who did Negan kill?”

That has been the question plaguing the minds of “The Walking Dead” fans around the world following the cliffhanger ending to season 6 earlier this year. 

Fans don’t have to wait much longer to find out with the highly anticipated Season 7 premiering on Fox on October 24th at 11:35 a.m. and 8:55 p.m., on the same day as the US premiere.

To kick off this latest season, Fox is launching “The Riding Dead,” an exclusive VR campaign that places fans in the world of a zombie outbreak.

“You’ve picked the wrong day to be stuck in a traffic jam…” says Fox as the premise of the stunt. 

Partnering with Samsung and GrabCar, Fox will offer passengers an opportunity to experience their ride immersed amongst “walkers,” as zombies are commonly referred to in the series, using Virtual Reality technology, promising a ride they will never forget. 

Charo Espedido, Head of Marketing and Programming at Fox Networks Group Philippines, said the campaign aims to excite new and die-hard fans alike.   

“This campaign was created specifically for fans in Southeast Asia with all the VR content shot in the region as well. We wanted to bring new fans into “The Walking Dead” world but also heighten the anticipation amongst the fans who have been following the series over the last six seasons, especially given the massive cliffhanger in last season’s finale episode.

Fans will be mesmerized by the VR experience, and avid fans will also notice certain hints and references to the series storyline that we’ve purposely dropped in. Make sure to look for them!”

Based on the comic book series written by Robert Kirkman, “The Walking Dead” is an award-winning drama series and a global phenomenon, following Rick Grimes and his group as they navigate life and dangers after a zombie apocalypse.

“The Riding Dead” campaign will run in Manila from Oct. 21 to Nov. 17, 2016. Fans can book a ride through GrabCar’s mobile app and keep a look out for the specially customized “The Riding Dead” Grabcars on the road.