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Freeman Cebu Entertainment

‘Unang Hirit’ debuts new set for dynamic, cutting-edge morning experience

The Freeman

CEBU, Philippines — After stirring curiosity online with various “lilipat na kami” posts, the cat was finally out of the bag. “Unang Hirit” (UH), the Philippines’ longest-running morning show, redefines the way viewers and netizens start their day.

The UH Barkada has indeed moved into their new home – that is, their new studio set that was revealed to viewers last Monday (October 2).

The new studio set seamlessly blends innovation, technology, and aesthetics while remaining deeply committed to the values of public service. Indeed, in UH, ‘Laging Una Ka!’ – the latest news and information are readily available to the public at the start of the day, coupled with entertaining segments and surprises.

And what better way to enjoy these than having these complemented by a studio set that has been meticulously designed to offer a more engaging experience for today’s viewers. The show’s new home mirrors its vibrant personality, combining aesthetics and function with innovative elements. These include a 360-degree rotating platform, LED video walls, and differently-oriented plasma displays, including an interactive monitor.

The new set also enables “Unang Hirit” to effectively illustrate content through the use of RedSpy, an optical tracking system that allows immersive graphics executions. It was designed by the U.S.-based company FX Design Group, renowned for its use of cutting-edge technology in projects for some of the world’s top broadcasters. FX has claimed numerous Emmy awards for its set and lighting designs, along with several PromaxBDA awards for broadcast design and four Newscast Studio Set of the Year awards.

Kevin Vicker of FX Design Group shared his inspiration behind the set. “It was really the GMA team. They are a world-class team, so I knew FX should give them a world-class studio. I think what makes it unique is the combination of both beauty and function – it’s a beautiful set, very colorful, bright, modern; it really reflects the personality of the studio and the people in the Philippines,” he added.

The new set was constructed with the help of Script2010, the in-house construction arm of GMA Network, and GMA’s Engineering Department, which has been responsible for the creation of GMA’s studios over the years.

23 years of unchanged values

GMA Public Affairs Vice President Arlene Carnay underscored the importance of constantly infusing new offerings to a household morning show that is “Unang Hirit.”

“This studio marks a milestone for ‘Unang Hirit.’ With its world-class technology and thoughtful design, we are set to elevate our presentation of news, information, and public service. Each area is intentionally crafted to provide a more dynamic morning viewing experience. Para mas lalong gaganda ang gising kasama ang ‘Unang Hirit’,” shared Carnay.

While the studio set undergoes a transformation, the show’s core values remain the same. The brand of public service journalism that “Unang Hirit” is known for continues to be at the forefront of everything. “Unang Hirit” has become part of Filipinos’ lives for more than 23 years already, and mornings are incomplete without the UH barkada.

Anchors Arnold Clavio, Susan Enriquez, Ivan Mayrina, and Mariz Umali remain dedicated to bringing stories that matter, ensuring viewers are well-informed to kickstart their day. The UH Barkada expressed their excitement over their new ‘home.’

“Ang major transformation na ito [ay] para sa mas level-up na paghahatid ng balita at impormasyon, saya at pagpapatuloy ng Serbisyong Totoo. Sana pati ang mga viewers namin natuwa,” said Igan.

“Sobrang maaliwalas, parang maraming space na pwede puntahan,” shared Susan Enriquez.

Their first day on the new set also set a positive vibe among the hosts and staff. “Iba yung energy ng tao, Nakaka-excite, nakaka up ng mood,” shared Ivan.

“Yung umiikot na set, hindi lang sya high-tech. It also symbolizes UH being well-rounded – hindi lang pang balita at pang kasiyahan,  lahat-lahat [na] ng kailangan ng viewers,” said Mariz.

More fun with the UH Barkada

Netizens also praised the new look.

“WOW ganda naman po ang bagong bahay Unang Hirit,” shared Facebook user Connie Vivic Mesias.

“It’s always been world class pag GMA 7!” commented Gary Alonzo.

“Congrats po sa #UnangHirit kinalakihan ko na po ang show na ito, kaya masaya po ako sa bagong bahay po ninyo,’’ posted Rossana Cruspero-Tio Roque.

Viewers can also look forward to more fun, exciting segments, and surprises as the UH Barkada invigorates their mornings.

Suzi Abrera and Lyn Ching provide practical tips for every household, while Matteo Guidicelli introduces inspiring stories of ordinary Filipinos in his interviews. Keeping viewers updated on the latest food trends and business ideas is Chef JR Royol, while Attorney Gaby Concepcion’s “Kapuso sa Batas” continues to empower the public by helping them understand their rights.

Weather Presenter Anjo Pertierra keeps everyone updated with the latest weather conditions. Bringing an extra dose of morning cheer and surprises are “Morning Sunshine” Shaira Diaz and “Morning Oppa” Kaloy Tingcungco.

“Unang Hirit” airs weekdays at 5:30 a.m. on GMA and its official Facebook page. — (FREEMAN)

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