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Freeman Cebu Entertainment

Barbie Imperial marks many firsts in Vivamax’s ‘Dulo’

STAR CIRCUIT - Ricky Calderon - The Freeman

Like most businesses, Beautederm was greatly affected when the pandemic broke in 2020.

“We, as a company, were not spared by the trying times of the health crisis we continue to face. But I am grateful to have a solid and united sales team who worked really hard despite the pandemic so by God’s grace, we somehow managed to stay afloat and carry on with our operations,” said Ms. Rei Anicoche Tan, Beautederm owner and president.

“In terms of sales, there is a bit of a decline but the demand for our products is steady. I could also attribute this to the fact that we have been marketing and selling Beautéderm products online for over a decade now and we have established our own space in the online world aside from the sales that we get from our physical stores.”

What is the challenge continuing this kind of business during the pandemic? “I think it’s complying to a new set of protocols and keeping my staff safe and healthy,” she said. “It was difficult to adjust at first but as the months passed, we were able to adapt.”

Ms. Rei added that they were able to maintain their existing customers and establish a relationship with new ones since most of their marketing efforts are done online.

Why does she think people continue to purchase beauty products even during the pandemic? “Filipinos make it a point to take care of themselves not just in the aspect of physical beauty but in terms of personal hygiene and wellness.”

Based on Ms. Rei’s experience, the beauty business continues to be lucrative.

“The beauté industry, like any other, possess the potential to be lucrative but success always entails hard work, dedication, and many sacrifices such as sleepless nights of planning and conceptualizations. Mistakes are natural but what is important is that we learn from our mistakes, move forward and work even harder until we reach our concept of what is lucrative and successful.”

Contrary to popular belief that females are the biggest customers of beauty products, the clients of Beautéderm cuts across all segments — all genders and social classes.

Ms. Rei added that they have always had male clients but the percentage increased when they introduced a product line exclusively for men.

The adults remain the biggest purchasers since they have spending capacity. “Most of the teens would ask their parents to purchase Beautéderm products for them,” said Ms. Rei.

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Successful and star-studded best describes the first digital concert of Beyond Zero titled “Beyond Zero: The Reboot” held at Cove Manila, the biggest indoor beach club in the country located at the luxurious Okada Manila last December 3, which was also streamed at Ktx.ph.

Beyond Zero is the newest all-male P-Pop group in the Philippines which is composed of TikTok superstars Andrei, Duke, Jester, Jieven, Khel, Matty, and Wayne. They have millions of TikTok followers and have combined views of almost 1.4 billion.

Beyond Zero is managed by House of Mentorque and their production house Mentorque Productions produced the show.

The management team of the P-Pop group said they prepared well the members of Beyond Zero before giving them their debut concert. Beyond Zero underwent rigid training in dancing, singing and even personality development to ensure their readiness to conquer the concert scene.

Beyond Zero sung their first single titled “Reach the Top” written by the award-winning singer-songwriter, Quest.

Their first major concert also featured the Sexbomb Dancers, Manoeuvres, Quest, JRoa, Glendale Aquias, and the talented and stunning Jessy Mendiola-Manzano.

Also lending their support were Ace Ramos and Mars Miranda, two of the leading DJs in the Philippines, fellow TikTokers and friends Argie Roquero, Ericka Pineda, Andrea Pauline, Ralph Alfaro, Austin Ong, Franz Miaco and JM Yrreverre who all grooved to the viral Tiktok dance challenges.

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Barbie Imperial has a lot of firsts in the movie “Dulo” which is directed by Fifth Solomon.

“Dulo” is her first movie with VIVA Films, and this is her first film project with boyfriend Diego Loyzaga. The actress is very excited with her first movie with Diego that she instantly posted the movie teaser on her Instagram. This made a lot of DiegsBie fans even more excited to see them together on screen.

Aside from Barbie and Diego’s first movie team-up, another thing to look forward to in “Dulo” is the official soundtrack by The Juans, “Anghel” and “Dulo”. The lyrics and the melody of the song makes every scene more moving and heartbreaking.

In the movie’s recent press conference, Diego chose not to answer the intrigues being thrown their way. “We are both happy and we refuse to dignify the intrigues leveled against us,” the actor said.

“Dulo” will be streamed on Vivamax this  Dec. 10.

PANDEMIC

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